Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success presents Gary Vaynerchuk’s approach to business and leadership through 12½ emotional skills he considers essential for long-term success. The book focuses on qualities such as empathy, gratitude, self-awareness, accountability, patience, kindness, humility, and emotional intelligence.

Rather than being a traditional business strategy book, it explains how developing these emotional strengths can improve leadership, decision-making, relationships, communication, and overall business performance.