The Ultimate Family Business Survival Guide by Priyanka Gupta Zielinski (Grade - B)
The Ultimate Family Business Survival Guide is a practical guide for family-owned businesses, entrepreneurs, business successors, and small and medium-sized enterprise (MSME) owners. Drawing on the author's experience in her family business, MPIL Steel Structures Ltd., the book explains how family enterprises can overcome crises, manage risks, adapt to changing markets, and build sustainable businesses.Â
The book presents a practical survival toolkit using metaphors such as a flashlight, superhero cape, Swiss Army knife, and parachute to help business owners handle challenges. It also explores family relationships, informal communication, innovation, business continuity, and the advantages of family-led business culture.
User Name 2 Days ago
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.