Stocks to Riches: Insights on Investor Behaviour is a practical introduction to stock-market investing that focuses not only on markets and stocks but also on the psychology behind investors' decisions. Parag Parikh explains how emotions such as fear and greed, along with behavioural biases, can affect investment decisions and long-term results.

The book discusses behavioural-finance concepts including loss aversion, sunk-cost fallacy, endowment effect, mental accounting, and mental heuristics, while also examining stock-market bubbles, investment versus speculation, mutual funds, and the principles of disciplined investing.