Logotype

Logotype by Michael Evamy is one of the most comprehensive visual references devoted exclusively to wordmark and logotype design. Published by Laurence King Publishing, the book showcases over 1,300 professionally designed logotypes created by leading international design studios and branding agencies. Rather than focusing on symbols or icons, it celebrates the power of typography as the primary identity of a brand, demonstrating how carefully crafted letterforms can communicate personality, trust, and recognition. It has become an essential resource for graphic designers, typographers, branding specialists, and design students. (laurenceking.com)

Organized by typographic style, the book presents a wide range of logotypes—from minimalist sans-serif identities to expressive script lettering and custom hand-drawn wordmarks. Each section highlights how different typographic treatments influence brand perception while offering insights into composition, spacing, proportion, and visual balance. Featuring work from globally recognized designers and agencies, Logotype serves as both a source of inspiration and a practical reference for anyone involved in logo creation, visual identity, or typography.