Embrace the Future: The Soft Science of Business Transformation explores how organisations can successfully adapt to changing business environments. Drawing on the authors’ extensive leadership experience, the book examines why some transformations succeed while others fail, with emphasis on balancing the human and analytical sides of change.

The book uses real-world examples, including the decline of the Vanderbilt business empire, to discuss leadership, organisational culture, continuous transformation, curiosity, creativity and the importance of creating a compelling narrative for change.