Bootstrapping Your Way To Success: Startup” is a unique self-help book in that it tells you what you already know but that which you may not be consciously aware of in context to most of your business circumstances. Not only can anyone be an entrepreneur, but they must be. Even you! Not everyone should start companies, but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example, entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what’s happening in the world.