The Life of Z: Understanding the Digital Pre-Teen and Adolescent Generation Paperback – 30 January 2025 by Dr Debashish Sengupta (Author)

This book decodes the mindsets, attitudes and behaviours of generation Z. Highlighting some of the most compelling aspects of their lives, it helps readers understand the opportunities and challenges faced by the generation in a world impacted by digital technology. Provocative and incisive, The Life of Z offers unique insights to help nurture an extraordinary generation of achievers and change makers. It is a must-read for business leaders, teachers, counsellors, parents and everyone who manages generation Z.