THE HOUSE THAT ZEE BUILT by Surbhi Dahiya (Garde - C)
The House That Zee Built by Surbhi Dahiya chronicles the remarkable journey of the Zee media empire, beginning with the humble roots of the Goenka family in 1890 and following its transformation into one of India’s pioneering media conglomerates. The book explores how Subhash Chandra’s entrepreneurial vision led to the creation of India’s first satellite television channel and the subsequent expansion of Zee into news, entertainment, and other media businesses. It examines the people, strategies, business decisions, branding, growth, challenges, and management practices behind Zee, offering insights into entrepreneurship and the development of India’s television and media industry.
User Name 2 Days ago
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.