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The Goal by Eliyahu M Goldratt and Jeff Cox (Grade - C)

The Goal by Eliyahu M Goldratt and Jeff Cox (Grade - C)

Sale price  Rs. 299.00 Regular price  Rs. 425.00

The Goal: A Process of Ongoing Improvement is a business management novel that explains how organisations can improve performance by identifying and addressing the constraints that limit productivity. Through the story of Alex Rogo, a factory manager struggling to save his plant from closure, the authors introduce the Theory of Constraints (TOC) and demonstrate how to improve production, reduce delays, manage inventory, and increase profitability.

Combining storytelling with practical management principles, the book explores bottleneck management, operational efficiency, continuous improvement, teamwork, and decision-making. It is valuable for managers, entrepreneurs, business students, operations professionals, and readers interested in process improvement and supply chain management.

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