{"product_id":"metadesign-by-fay-sweet-grade-e","title":"Metadesign by Fay Sweet (Grade - E)","description":"\u003cp data-start=\"82\" data-end=\"799\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cem data-start=\"101\" data-end=\"138\"\u003eMetaDesign: Design from the Word Up\u003c\/em\u003e by \u003cstrong data-start=\"142\" data-end=\"155\"\u003eFay Sweet\u003c\/strong\u003e is a beautifully illustrated monograph that explores the philosophy, methodology, and groundbreaking work of \u003cstrong data-start=\"265\" data-end=\"279\"\u003eMetaDesign\u003c\/strong\u003e, one of the world's most influential graphic and communication design consultancies. Founded by legendary typographer \u003cstrong data-start=\"398\" data-end=\"418\"\u003eErik Spiekermann\u003c\/strong\u003e, MetaDesign became internationally renowned for its systematic approach to typography, branding, information design, and visual communication. Rather than focusing solely on aesthetics, the firm emphasizes clarity, functionality, and problem-solving, creating design systems that communicate complex information with simplicity and precision. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"1707\"\u003eThe book presents a curated selection of MetaDesign's most celebrated projects, including \u003cstrong data-start=\"891\" data-end=\"1012\"\u003ecorporate identities, transportation signage, typography, exhibition design, digital interfaces, and branding systems\u003c\/strong\u003e for clients such as \u003cstrong data-start=\"1033\" data-end=\"1151\"\u003eAudi, Apple Computer, Berlin Transport Authority, Hewlett-Packard, IDEO, Getty Center, and the Berlin Philharmonic\u003c\/strong\u003e. Alongside detailed case studies, Fay Sweet explains the creative thinking behind each project, illustrating how research, strategy, and typography combine to produce timeless and highly functional design solutions. Richly illustrated with photographs, layouts, sketches, logos, and type specimens, the book offers valuable insights into professional design practice and remains an essential reference for graphic designers, typographers, branding specialists, design students, and visual communication professionals.\u003c\/p\u003e","brand":"NEW BOOK WORLD","offers":[{"title":"Hardcover","offer_id":50096762978544,"sku":null,"price":995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/0402\/4048\/files\/81ogIruz73L._AC_UY327_FMwebp_QL65.webp?v=1785064290","url":"https:\/\/newbookworld.com\/products\/metadesign-by-fay-sweet-grade-e","provider":"NEW BOOK WORLD","version":"1.0","type":"link"}