{"product_id":"fashion-india-by-phyllida-jay-grade-a","title":"Fashion India by Phyllida Jay (Grade - A)","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cem\u003eFashion India\u003c\/em\u003e is a richly illustrated overview of contemporary Indian fashion and the designers shaping India's position on the global fashion scene. Phyllida Jay examines the development of Indian fashion through the interaction of traditional Indian aesthetics, modern design, Western influences, textiles, craftsmanship, and changing consumer culture. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe book profiles around 36–40 Indian designers, including Rahul Mishra, Sabyasachi Mukherjee, Manish Arora, J. J. Valaya, Abu Jani and Sandeep Khosla, while exploring bridal couture, contemporary sari design, handloom, embroidery, appliqué, textile techniques and experimental fashion. It includes interviews with designers and more than 350\/400 illustrations.\u003c\/p\u003e","brand":"NEW BOOK WORLD","offers":[{"title":"Paperback","offer_id":50398109892848,"sku":null,"price":715.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/0402\/4048\/files\/51tTvPz10AL._AC_UY327_FMwebp_QL65.webp?v=1788761301","url":"https:\/\/newbookworld.com\/products\/fashion-india-by-phyllida-jay-grade-a","provider":"NEW BOOK WORLD","version":"1.0","type":"link"}